Fundamentals 10% Magnesium Ascrobyl Phosphate

Short product description:

Reveal brighter, more even-toned skin with our 10% Magnesium Ascorbyl Phosphate moisturiser. This gentle, stable vitamin C cream hydrates deeply while fading dark spots, boosting collagen and protecting against free-radical damage. Perfect for daily use, it delivers radiance and firmness without the irritation or instability of pure ascorbic acid — ideal for normal, dry, sensitive or combination skin.

Full description:

Struggling to find a vitamin C product that brightens without stinging or oxidising quickly? Our 10% Magnesium Ascorbyl Phosphate moisturiser offers the perfect solution. Magnesium Ascorbyl Phosphate (MAP) is a stable, water-soluble derivative of vitamin C that is significantly less irritating than pure L-ascorbic acid, while still delivering proven brightening, antioxidant and collagen-boosting benefits. Encased in a nourishing, creamy moisturiser base, this formula combines radiance with lasting hydration — making it an excellent daily choice for normal, dry, sensitive, combination or mature skin.
Why 10% Magnesium Ascorbyl Phosphate Stands Out
Unlike pure ascorbic acid, which requires a very low pH and can be unstable and irritating, MAP is gentle, pH-neutral and highly stable — meaning it stays effective longer and is far less likely to cause redness or tingling. At 10%, this concentration is clinically inspired and widely regarded as effective for visible results without overwhelming the skin. Key benefits include:

Inhibits melanin production to fade dark spots, hyperpigmentation, post-acne marks and sun-induced discolouration
Stimulates collagen synthesis to improve firmness, elasticity and the appearance of fine lines
Provides antioxidant protection against UV, pollution and free-radical damage
Supports skin hydration and barrier function when paired with emollients and humectants
Brightens overall complexion for a more radiant, even-toned appearance

Dermatological studies and user experience show that MAP at 7–10% can visibly improve pigmentation and skin tone within 4–8 weeks, with continued improvements in brightness and firmness over 12+ weeks — all while being one of the most tolerable forms of vitamin C for sensitive or reactive skin.

Key benefits:

• Effective Brightening — Gradually fades dark spots, age spots and uneven tone
• Gentle Anti-Ageing — Supports collagen and elasticity for a firmer, plumper look
• Antioxidant Defense — Helps protect skin from daily environmental stressors
• Comfortable Hydration — Rich, non-greasy cream texture leaves skin soft and supple
• Low-Irritation Formula — Ideal for sensitive skin and daily (even twice-daily) use

The smooth, comforting texture absorbs well and layers beautifully under makeup or over serums — making it a seamless addition to morning and evening routines.

How to use:

After cleansing and any lightweight serums (such as hyaluronic acid or niacinamide), apply a generous amount to face and neck. Gently massage in upward motions. Use morning and/or evening. Daytime use is especially recommended to take advantage of vitamin C’s antioxidant protection — always follow with broad-spectrum SPF 30+. Visible brightening and improved tone often begin within 4–6 weeks, with optimal results after 2–3 months of consistent application.

Key ingredients:

Aqua, Magnesium Ascorbyl Phosphate, Butylene Glycol, Glycerin, Bis-PEG-8 Dimethicone, Squalane, Jojoba Oil, Marula Oil, Tocopherol, Xylitol, Hyaluronic Acid, Anhydroxylitol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 60, C14-22 Alcohols, Xylitylglucoside,, C12-20 Alkyl Glucoside Phenoxyethanol, Propanediol.50ml

Suitable for:

All Skin Types